Brand Profile


Grassroot by Anita Dongre is a contemporary platform created for the artisans of India. The objective is to nurture our treasure chest of handcrafted traditions by reviving, sustaining and empowering the arts and artisans by ensuring continuous work and creating livelihoods. The brand is a tribute to India’s handcrafted traditions and fashions them into contemporary tales. Grassroot is a luxury prêt brand that appeals to today’s evolved, sophisticated global woman who understands the value of slow fashion and has the fine taste to appreciate the legacy of craft by hand.