Anita Dongre Grassroot: A sustainable handcrafted contemporary brand from the House of Anita Dongre

Mumbai, August 2015: Traditional Indian crafts have been a treasure from the yesteryears. Whether it is the royal chickankari from Lucknow, the vibrant gotta patti from Rajasthan, the ornate ikat from Karnataka and Hyderabad or the refined handwoven Banarasi brocades; our craft traditions embody the highest levels of excellence, with a legacy that dates back hundreds of years. In an initiative to revive our glorious craftsmanship from fading away into oblivion, renowned designer Anita Dongre will be seen paying a tribute to the hands of history, through a sustainable brand from her fashion house.

Cruelty free handbags by Anita Dongre Grassroot

Mumbai, August 2015: : With a long cherished mission of providing animal-friendly products, Anita Dongre Grassroot, from the House of Anita Dongre, announces a refined collection of eco-conscious bags, appearing in distinctive styles comprising handbags, sling bags, totes, duffels, clutches and wristlets. Through this initiative of leather free and vegan bags, Anita Dongre Grassroot offers an array of handmade bags in canvas, suede, cotton jute and wood - a first-of-a-kind initiative that unambiguously speaks for fashion with a conscience.


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