• Uncategorized
  • Hello New York!

    Grassroot is the embodiment of my core passion- to design clothes that are beautiful and hold a purpose. My heart lies with the women artisans in villages who are the custodians of ancient crafts and my goal is to create design that sustains the crafts, does good for them and the planet. To the City […]

  • Craft Tales
  • Embroidered By Hand

    Practiced in various regions across India, the art of hand embroidery produces unique designs that can be traced back to its place of origin. Usually depicting traditional folklore and the elements of nature, hand embroidery is a skill that takes years to master. The skills are passed down through generations, with many inheriting the craft […]

  • Fashion
  • Handwoven

    Before the metallic clang of machinery took over our lives, fabric was created to rhythmic thuds of a handloom. Master weavers wove the fabric by hand while poring over the waves of warp, weft and beautiful design. During the pre-independence era, handwoven cottons formed the fabric for India’s stand on self-sufficiency and movement against imperialism. […]

  • Travel
  • The Weaves Of Bhujodi

    Bhujodi, a village in Kutch, Gujarat, has been home to weavers for more than 500 years. This village has watched the change in our world as fabric went from necessity to commodity and most recently, an expression of joy. The way the village worked was simple—the Rabari community were the cattle rearers who provided wool, and the Vankar community […]

  • Craft Tales
  • Innately Ikat

    “That’s the thing with handmade items. They still have the person’s mark on them. And when you hold them, you feel less alone.” – Aimee Bender The last few months have been significant for us. We’ve been thinking & assessing, re-thinking & re-assessing. Our design and innovation teams have spent many days huddled up in […]

  • Lifestyle
  • Thoughtful Gifting

    ‘Tis the season of giving! With Christmas around the corner, and New Year’s eve soon after, chances are you’re thinking about all the presents you need to decide buy, wrap and eventually get to your loved ones in time. As much as the holidays are for relaxation, the sheer stress that goes into the gift […]